Marc Llobet
We've released SDK 3.4 for Android and iOS, continuing our commitment to delivering robust monetization solutions that adapt to industry demands and publisher feedback.
Our engineering team has been focused on addressing the evolving needs of the mobile advertising ecosystem, particularly around performance optimization, advanced targeting capabilities, and integration flexibility.
Every SDK release reflects months of collaboration with our publisher partners, analyzing monetization challenges and technical requirements to build features directly impacting revenue and user experience.
New Features of the BidMachine SDK
Since we didn't announce SDK 3.3 separately, this release combines features from both 3.3 and 3.4 updates.
SDK 3.4 Features
Android SDK Size Reduction: The Android SDK is now 15% smaller, reducing app bundle size and improving initialization times.
Watermark Integration for AdMob Added support for enhanced ad verification and attribution tracking, improving fraud detection and revenue protection.
*Currently in closed alpha testing with select partners.
SDK 3.3 Features
Placement ID for HVA Segmentation - Precise targeting for high-value audiences with improved fill rates and eCPM optimization.
Custom Product Page Support (iOS) - Enhanced User Acquisition and Brand campaign performance through customized App Store experiences.
Improved Deep Linking (Android) - Better attribution tracking and user routing from external traffic sources.
Broken Ad Detector - Automated detection of misrendered creatives and black screen ads before they affect monetization or UX.
Publishers testing these features report improved fill rates from enhanced HVA targeting and reduced app overhead from the streamlined SDK architecture.
🐞 Key Fixes & Performance Improvements
SDK 3.4 includes fixes for:
- Analytics data accuracy
- Creative rendering performance
- Core bidding logic stability
SDK 3.4 includes fixes for:
- Improved fill rates through better demand partner integration
- Reduced latency in ad serving
- Higher eCPM from enhanced targeting capabilities
- Decreased app crashes related to ad serving
ChangeLogs:
- BidMachine changelog for Android and iOS.
- AppLovin MAX changelog for Android and iOS.
- IronSource Level Play changelog for Android and iOS.
Why Upgrade your SDK?
- Avoid Potential Issues: Staying on older SDK versions increases the risk of crashes and frozen creatives, which leads to lower performance and revenue loss.
- Enhanced Security & Reliability: With stricter privacy enforcement and technical improvements, SDK 3.2 ensures your ads run smoothly and with the highest security standards.
- Future-Proof Integrations: Stay ahead of ad tech evolution and plug into the latest standards in measurement and monetization.
Update your mobile app to BidMachine SDK 3.4
OR get the adapter for AppLovin Max
OR get the adapter for Unity LevelPlay