The BidMachine team gathered some major programmatic trends that we see getting stronger in 2020. Will in-app bidding finally overcome the setbacks of the previous years? Will the latest transparency measures positively affect buyer-seller relationships? The year 2020 will most probably bring to life initiatives that are meant to dominate in the new decade.
As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.
Trends - 5 min read
Finding an additional monetization source can significantly strengthen your monetization strategy and increase revenue.
Programmatic monetization - 7 min read
We talked to Dmitry Usakov, Head of BidMachine, who stood at the origins of Appodeal and helped develop disruptive in-app header bidding technology.
Trends - 7 min read
Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.